Discover Why Formula is the Clear Choice!

FORMULA, WORLD-RENOWNED AND FAMILY OWNED
Model year 2018 marked Thunderbird's 62nd anniversary in the production of fiberglass powerboats. A progressive, family-owned company located in Decatur, Indiana, Thunderbird produces boats that are world renowned for beautiful styling, advanced engineering and exciting performance.
 
OUR FACTORY DIRECTED BUSINESS MODEL
We are a unique business model allowing us to provide factory directed pricing which eliminates the middle man markup & insures that you, the customer, can count on getting the very best price. This, coupled with our award-winning service makes Formula second to none.
 
FORMULAFLEX /MYWAY  PROGRAM
FormulaFlex™ /MyWay is a program by Formula Boats that offers individual personalization in key areas such as graphics, upholstery and electronics at no additional cost. With FormulaFlex, all graphic colors offered are completely interchangeable in every Formula design, and colors swap on hullside graphics with ease.  FormulaFlex also allows you to mix and match upholstery for a completely one-of-a-kind look.  And that's not all!  FormulaFlex/MyWay upgrades put you further in the designer's seat with the full range of Pantone® colors at your fingertips.  Your Formula can match your vehicle, your alma mater or even the color of her eyes. Plus, more cockpit, cabin and electronic choices allow for your creative imagination and personal preference.
 
LARGE NATIONAL SERVICE CENTER NETWORK
Formula's dealer network includes a vast network (125+) of professional, factory-trained service providers who are authorized to perform and coordinate service and warranty work on Formula boats - one of the largest in the nation.  Invited to partner with Formula based on their skill sets, product knowledge and reputations for professionalism, Formula's Authorized Service Centers provide Formula owners some of the finest service alternatives available anywhere.
 
5-YEAR VESSEL VANGUARD / FORMULA GUARD
Formula Guard incorporates comprehensive product warranties with a vast network of Formula authorized service providers, factory-based technical support via the Technical Assistance Group, Vessel Vanguard's cloud-based maintenance management system and a complimentary 95-day GOLD level membership to Sea Tow's on-water emergency service. All included in your new boat purchase.
 
24/7 TECHNICAL ADVISE
Providing Formula owners with all-inclusive post-sale customer service, Formula Guard offers all Formula customers 24/7 access to technical support - including evenings, weekends and holidays staffed by VesselVanguard. 
BREAK-AWAY BOAT RENDEZVOUS EVENTS
BreakAway with Formula Boats South and your fellow boat owners to exciting destinations such as Key West and the Bahamas.  Kick back, relax and enjoy the stunning turquoise waters and we take care of the rest!
 
 FORMULA IS THE CLEAR CHOICE!

 

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